Is it time to make over your web and print presence? Here is a great example of Before & After a Business Identity Make Over. Mary Jo Walker EA – a very well respected finance and tax preparation company serving the Greater New York area. Her old site was complete and useful as a page people could look up forms and contact information, kind of like a virtual bookmark. Her graphics looked good for the time but needed to be updated so her staff could print out letterhead on a digital printer and drop clean logos and marks into emails and letters. Her logo was not a clearly defined mark and served more as a page decoration on her web site.
Here is a look at the web site header from Before…
Here is the After…
Mary Jo Walker EA and company really do a great job of keeping business current as well as keeping up with the business of business. The new site automatically posts a link to their new blog post on their social media like, Facebook, Twitter and LinkedIn. Clients, the public and professional peers can sign up to receive an email notification whenever MJW posts new content to their blog too. This is a very useful service and tool as it keeps clients up to date about deadlines, opportunities and provides other community building opportunities. Clients can opt in or out of this service too. With the presentation, organization and functions of the new web site Mary Jo Walker and her team can publish their content ‘in house’. Done on a regular basis they get great search engine optimization too. The world will see them as experts of their field & they truly are. Keep in mind social media are good ‘word of mouth’ platforms but they can also be very important functions of business too. We will likely tune up her site a couple of times per year & if they need help updating the site because they get too busy working on client’s tax filings – we’ll be able to support them in this way too. Here is a look at some of their other materials. – It’s how the world sees you!
